Jewel & Jewel

August 2007 was the one-year anniversary for Shecy Pearls online store. Besides the celebrations of the significant achievements, the management decided to move on to a new marketing strategy, which was to advertise with some graphic media other than simply depending on online sources. “We want to show all customers that we are not just behind the computer, but we have personality and we are totally an ongoing and fast-growing pearl jewelry company,” says Ivy Huang, the Deputy General Manager of Shecy Pearls. “Our customers’ positive comments also encouraged us to expose more to the world and let more and more people know that we are the best choice for purchasing pearl jewelry. As the coming holiday season would be a good chance for business opportunity, we started advertising with graphic media inSeptember and October. As can be seen, it was a good decision.”

During September and October, Shecy Pearls had advertised with different magazines and newspapers, including Elle, Red, and Psychologies in UK, and Vogue Patterns and Patriot-News (newspaper) in America. Advertising in graphic media helped Shecy Pearls increase more exposure to all-class customers and raise the sales volume by 25 per cent, which hit an all-time high.

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Sapphires are beautiful gemstones that come in many colors, but are most famous for their blue color. Sapphires come in cognac, colorless, green, orange, peach, pink, purple, violet, white, and yellow (a red sapphire would be called a ruby).On the Mohs scale of hardness, sapphire ranks a 9, highest after diamonds. It is a very durable gemstone and perfect for everyday accessories, such as rings or bracelets.Sapphires are found in Kashmir, Myanmar, Sri Lanka, Thailand, Cambodia, Tanzania, Madagascar, Australia and Montana.

It has been a common practice to heat-treat sapphires. Heat-treating sapphires helps improve clarity and color. The process is permanent and stable.

Blue sapphire is September’s birthstone and is recommended for the 5th, 23rd and 45th wedding anniversaries.

Care

Sapphire jewelry can be cleaned with soapy water or a commercial solvent and brush. Mechanical cleaners are safe, except for heavily included gems.

Always store your sapphire rings, sapphire earrings, necklaces and other sapphire jewelry in a fabric-lined box to keep it safe from other pieces of jewelry. Never wear your jewelry when doing rough work or working with harsh chemicals.

With these tips, your beautiful sapphires, blue or not, should last you for many years.

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Engagement Ring Tips

When you shop for an engagement ring or other diamond jewelry you’ll find there are many ways to make a diamond appear larger than it actually is. The diamond’s cut, shape, and setting all have an impact on its apparent size.Put these five techniques to work for you if you want to buy a diamond engagement ring that looks larger than its true carat weight.

1. Consider Fancy Diamond Shapes

Fancy shaped diamonds usually look larger than round diamonds of equal weight, especially diamonds with elongated shapes, such as marquise, oval and pear shaped diamonds.

2. Choose a Pavé Setting

A pavé setting looks like a continuous surface of diamonds, but is actually made up of small diamonds set side by side into little holes, their surfaces nearly level withTiny beads are crafted from the surrounding metal to hold the diamonds in place.It’s difficult to distinguish individual stones, so a pavé setting makes you think the jewelry has more–and larger–diamonds than it truly does. Keep in mind that diamond rings with intricate pavé settings can be expensive, so sometimes it’s less costly to buy a larger diamond.

the setting.

3. Consider an Illusion Setting

The diamond in an illusion setting is mounted to a mirror-like plate before being set into the band, making it look larger, with more brilliance.There’s a downside to the illusion setting–it’s more difficult to repair.

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