Jewel & Jewel

August 2007 was the one-year anniversary for Shecy Pearls online store. Besides the celebrations of the significant achievements, the management decided to move on to a new marketing strategy, which was to advertise with some graphic media other than simply depending on online sources. “We want to show all customers that we are not just behind the computer, but we have personality and we are totally an ongoing and fast-growing pearl jewelry company,” says Ivy Huang, the Deputy General Manager of Shecy Pearls. “Our customers’ positive comments also encouraged us to expose more to the world and let more and more people know that we are the best choice for purchasing pearl jewelry. As the coming holiday season would be a good chance for business opportunity, we started advertising with graphic media inSeptember and October. As can be seen, it was a good decision.”

During September and October, Shecy Pearls had advertised with different magazines and newspapers, including Elle, Red, and Psychologies in UK, and Vogue Patterns and Patriot-News (newspaper) in America. Advertising in graphic media helped Shecy Pearls increase more exposure to all-class customers and raise the sales volume by 25 per cent, which hit an all-time high.

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Sapphires are beautiful gemstones that come in many colors, but are most famous for their blue color. Sapphires come in cognac, colorless, green, orange, peach, pink, purple, violet, white, and yellow (a red sapphire would be called a ruby).On the Mohs scale of hardness, sapphire ranks a 9, highest after diamonds. It is a very durable gemstone and perfect for everyday accessories, such as rings or bracelets.Sapphires are found in Kashmir, Myanmar, Sri Lanka, Thailand, Cambodia, Tanzania, Madagascar, Australia and Montana.

It has been a common practice to heat-treat sapphires. Heat-treating sapphires helps improve clarity and color. The process is permanent and stable.

Blue sapphire is September’s birthstone and is recommended for the 5th, 23rd and 45th wedding anniversaries.

Care

Sapphire jewelry can be cleaned with soapy water or a commercial solvent and brush. Mechanical cleaners are safe, except for heavily included gems.

Always store your sapphire rings, sapphire earrings, necklaces and other sapphire jewelry in a fabric-lined box to keep it safe from other pieces of jewelry. Never wear your jewelry when doing rough work or working with harsh chemicals.

With these tips, your beautiful sapphires, blue or not, should last you for many years.

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Engagement Ring Tips

When you shop for an engagement ring or other diamond jewelry you’ll find there are many ways to make a diamond appear larger than it actually is. The diamond’s cut, shape, and setting all have an impact on its apparent size.Put these five techniques to work for you if you want to buy a diamond engagement ring that looks larger than its true carat weight.

1. Consider Fancy Diamond Shapes

Fancy shaped diamonds usually look larger than round diamonds of equal weight, especially diamonds with elongated shapes, such as marquise, oval and pear shaped diamonds.

2. Choose a Pavé Setting

A pavé setting looks like a continuous surface of diamonds, but is actually made up of small diamonds set side by side into little holes, their surfaces nearly level withTiny beads are crafted from the surrounding metal to hold the diamonds in place.It’s difficult to distinguish individual stones, so a pavé setting makes you think the jewelry has more–and larger–diamonds than it truly does. Keep in mind that diamond rings with intricate pavé settings can be expensive, so sometimes it’s less costly to buy a larger diamond.

the setting.

3. Consider an Illusion Setting

The diamond in an illusion setting is mounted to a mirror-like plate before being set into the band, making it look larger, with more brilliance.There’s a downside to the illusion setting–it’s more difficult to repair.

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Alpha Omega’s assets was approved, and at least two of the company’s stores will become part of the Ross-Simons chain.

According to a news release, U.S. Bankruptcy Court Judge William C. Hillman gave the OK for investment partners The Gordon Co. of Fort Lauderdale, Fla., Boston-based Tiger Capital and SB Capital of Great Neck, N.Y., to buy the bankrupt company’s assets for an undisclosed amount.

A court-ordered liquidation of the company’s multimillion-dollar collection of diamonds, fine jewelry and watches will begin as soon as a complete inventory is taken.

The Gordon Co., Tiger Capital and SB Capital will operate the Alpha Omega chain through the sale period.

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Armani, judged on the span of his career, is probably the most influential designer of the past few decades, has made his reputation on a willingness to sacrifice fantasy and experimentation. That’s one reason Armani frequently talks about himself in the third person singular, as if the other guy, his house and label, won’t let him stray from certain codes.

Armani Prive’s spring 2008 couture had some great images and fashion, especially when Giorgio was being Giorgio - his opening selection of artfully cut trapeze skirts and snug glove like jackets looked great.

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Since every business is having a support of blog so why not a jewelry? But another point is that, not all the businesses are alike, so why to go for an option that everyone is stuck to. In this post, I’d not talk about the benefits of blog for a jewelry shop (as they are many and need parallel time to e discussed), instead this post is particularly with reference to a blogger, i.e. what benefits a blogger can have establishing a jewelry blog. In order to have a better understanding, let’s review jewelry as a business. Being a luxurious commodity, and having a market of about half of the world’s total population (women, though men’s jewelry also has sufficient part), it’s attention grabbing. Generally a business with maximum attention and market is considered highly profitable, so is jewelry. So here are some reasons one present to set up a jewelry blog:

• Being profitable industry jewelry has enough opportunities. No matter, if you’re not a jewelry producer, you can get your share by marketing it world wide by promoting jewelers.
• Blog about your favorite gems and jewels, fashions and celebrities and place relevant ads using adsense, to generate profits out of it.
• Review the jewelry shops and sites, and charge your review fees.
• Jewelry affiliate programs can make you blog go great guns.

Explore the avenues related to jewelry, blog about those and become a well-known jewelry expert worldwide.

Blogging generally and jewelry blogging specifically has a list of benefits, but to sum up all and to have a brief overview one can have good idea out of above five.

Yahoo news reports about designer Frida Giannini’s most accomplished show to date, they got a fall 2008 men’s collection that was a mix of Anglo-Italian silhouettes, fabrics and attitudes, but pumped up with rocker references and St. Petersburg grandeur.

Though Frida told FWD backstage she has never actually been to Russia, her fertile imagination brought us a new hipster nomenclature, especially in a wonderful finale, where lead guitarists, Gordon of Khartoum, Lermontev’s tragedians and the look of Eugene Hutz, lead singer of New York band Gogol Bordello all met in a gloriously romantic and rebellious event.

She opened with public school groovers in low slung, slim-line three-piece dandy suits, all of them looking great, especially those with a Norfolk cut. Giannini also did a take on a big Milan item this season, the cardigan, part of the contemplative mood hitting, sub prime wary Italy.

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Not only the dilemma of big cities with expanded markets, but also a lot in the small jewelry markets happens to evident a sufficient number of scams. Being, a luxury good, however, make s a bit difficult for one to identify the scamming techniques, but a little research can work though not for each and every jewelry scam identification, but for most common ones, i.e. quality, price etc.

By visiting the different markets and talking to the relevant people can bring out many points. Talking to people, both buyers and sellers makes a fair difference as attitudes, style and body language says a lot. I you research on jewelry scams, you’ll find thousands very near to you, each explaining a different situation and probably a styles as well. The most common among all will be in terms of the quality of jewelry and its price. Some steps that can help avoiding these common scams can be:

Testing a Jeweler:

Out of every hundred jewelers, 98 will be wrongly telling you that they have the best prices, in order to find out the best price, search the prices of gold, diamond etc in your city though the reliable regulating body and then see if the jewelry item you’re buying has that amount of stone/gold/diamond you’re paying for. This is just first time you’ll have problem, and once you found a best jeweler, better continue dealing with him.

Authenticate the Jeweler:

No jeweler says that he’s not a good or expert one, but most of them are, so better is to find an authentic one. This is what you can do by asking him for the certificate of a reputable (with in your city/state/country) jewelers regulating body.

Big Sales’ Magic:

Visiting big sales and having an idea about new trends, comparisons and prices is not that bad, but buying from such sales is something not recommended by experts.

Get Written Details:

One way out of jewelry scam is to get the deal in written. But again, this works only if the jeweler is an established one.

Avoid Tourist Traps:

Never buy a costly jewelry on a trip, no matter, how dainty it’s, and how attractively the seller is stimulating the desire for that piece.
Fill you jewelry box with quality items and at good prices, so that you can keep a balance in your pocket to spend more for beauty.