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Have you ever thought about what’s in that pretty red stuff you’re putting on your lips? Could it be collagen, beeswax, strawberries, or lead perhaps?

Reports about lipstick containing lead are flooding the media, since the Campaign for Safe Cosmetics conducted a study of 33 lipsticks from store shelves among four U.S. cities and found that over 61% contained lead. Tests revealed levels ranging from 0.03 to 0.65 parts per million. The Food and Drug Administration (FDA) limits lead levels in candy to be less than 0.1 ppm, but does not regulate the level of lead in lipstick.

So why should you care? Well, one study estimates that the average woman consumes about 4 to 6 pounds of lipstick a year, from licking her lips and eating it with food. Ever wonder why you need to re-apply after a meal?

Alarming? Perhaps, considering that there is no safe amount of lead for human consumption. Lead is a neurotoxin. Our bodies do not dispose of lead, rather, lead stays in our systems and builds up over time. So daily consumption, compounded over decades, can lead to toxic levels of lead. This can lead to brain damage, retardation, emotional and behavioral problems, lower IQ levels and learning disorders like ADD. Children and fetuses are at an even higher risk, because lead can cross the placenta and enter the developing brain of the fetus. It is also linked to infertility and miscarriage.

So how does lead get into lipstick anyway? Well, it’s not put there intentionally. There is not a conspiracy among the cosmetics companies to poison lipstick wearers. Lead is found in some colorants. Lead can also become a byproduct from raw materials such as zinc oxide, paraffin and petroleum-based ingredients.

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