Mercedes-Benz Fashion Week Berlin Spring/Summer 2009
STUTTGART / BERLIN - July 14, 2008: As part of Mercedes-Benz Fashion Week Berlin Spring/Summer 2009, the ELLE Fashion Star award, the ‘Mercedes,’ will be conferred for the first time on July 19, 2008. The new award will honour exceptional personalities in the international fashion scene in three categories: Platinum, Best Collection and Newcomer. In an extraordinary fashion show, top international models will present fashions exclusively designed for ELLE as well as selected favourites of renowned designers including Chanel, Armani, Ralph Lauren, Calvin Klein and Jil Sander.
“We’re delighted to be able to add another highlight to Mercedes-Benz Fashion Week Berlin as part of the ELLE Fashion Star event,” says Dr. Olaf Göttgens, Vice-President Brand Communications Mercedes-Benz Cars. “Our aim with the ‘Mercedes’ award is to honour extraordinary contributions to international fashion design while emphasizing the perfect match of Mercedes-Benz and fashion.”
“I’m proud of the fact that these great designers are appearing together on one runway in our honour,” says Sabine Nedelchev, Editor-in-Chief, ELLE Germany.
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