UAE. Dubai Fashion Fiesta, one of the most awaited annual fashion events in Dubai and a ‘mega event’ in DSS 2008, is all set for a glitzy opening this Thursday 24 July, as fashion celebrities, well-known models, and trend-setting international designers gather at the World Trade Centre. During the four-day event, 11 designers and fashion labels will present their collections on the ramp.
Laila Suhail, Chief Executive Officer of Dubai Shopping Festival said: “Dubai Fashion Fiesta is a prominent fixture in the list of fashion events that have contributed to reinforcing Dubai’s status as the fashion hub in the region. As a Mega Event in DSS this year, the DSF Office is endeavouring to organise, host, and support similar events that add to Dubai’s unchallenged position in the region’s fashion industry.”
Celebrated designers and labels for this year’s Fashion Fiesta include Deanoor (Italy), Ritu Kumar (India), Preeti Chandra (India), Larisa Karts (Holland), Deeya Nanda (India), Falguni & Shane Peacock (India), Dia (UAE), Jessica Joyce (Holland), SARV Atelier (India), Mystic Mantra (India), and Amato (UAE). The highlight on the first day will be the collections of Zahara Mohammed, who presented her collections at the Miami Fashion Week this year.
Launched to bring together designers, buyers, and fashion enthusiasts, Dubai Fashion Fiesta or DFF is slated to attract wide media attention due to the inclusion of high profile participants. The larger aim of the fashion extravaganza is to contribute in promoting Dubai as the fashion hub in the region.
Source