Jewel & Jewel

It takes immense hard work and sweat to earn gold and one should take proper care of it to ensure that these precious ornaments remain precious throughout. Though gold is durable, rough and lasting, it can get damaged and even lose its shine if it is not taken proper care of. Given are some basic care tips along with tips on cleansing gold ornaments so that one can sparkle and shine in every occasion.

Chlorine is the worst enemy of gold as it can lead to a weakening of its structure and can also lead to its breakage. Thus, one should strictly avoid wearing gold when in pools and should protect it from chlorinated products. In addition, one should also avoid wearing gold jewelry during bathing as soap can leave a filmy residue which can affect the luster and shine of the ornaments. To protect one’s gold jewelry and to retain their shine and luster, one should safely keep in wrapped in a soft cloth when not worn as that would help in protecting it from the harsh effects of dust, moisture and even perspiration.

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1. Store platinum jewelry separate from other jewelry items so that they do not scratch or get scratched by your other jewelry items. Place your jewelry in a jewelry box.

2. Clean your platinum jewelry periodically. This will ensure its fine appearance and will help it last.

3. Clean platinum in the same way you clean other fine jewelry - using a pre-packaged jewelry cleaner or by soaking it in a mild solution of 50% ammonia and 50% warm water and then gently rubbing it with a soft cloth. Note that harsh chemicals such as ammonia should not be used on gemstones other than diamonds because it may damage them .

4. Polish and clean your platinum jewelry by a qualified jeweler twice a year and more often if scratches appear. Remember that all metal can be scratched.

5. Be aware that over time platinum develops a natural patina that many people prefer over the “just polished” appearance of platinum. When this happens to your platinum jewelry you may take it to a jeweler and have the item polished for that “high gloss” look or simply tell them not to remove the patina if that is your preference.

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John S. Brana is introducing to his collection new fine jewelry designs in 14K, 18K gold, and fine silver exclusively for the 12th Annual Designers by the Bay and Fine Jewelry Showcase. The most exciting creations include stunning cuffs in 14K and 18K gold sculpted and texturized by hand in his San Francisco studio. More than 200 guests well known in the Northern California jewelry industry are expected to attend this premier event to be held at Shreve & Co., 200 Post Street, San Francisco.

“As a first time exhibitor, I definitely wanted to bring stand-out pieces” said Brana who is best known by his clients for meticulous attention to handcrafted details in the bridge jewelry category. Brana has always worked with fine and sterling silver, bronze, copper, and semi-precious gemstones, and has embellished several designs with 14K and 18K gold. This event, however, serves to unveil his first fine jewelry collection including major creations using 14K and 18K gold.

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